Wholenest went from a store that undersold its products to one built to convert.


Wholenest

Natural Postpartum & Multi-Use Products, Healing Circles · New York

Before

Before

Wholenest sells natural postpartum products with multiple uses, plus services like healing circles. The brand was positioning itself as premium, but the existing Shopify store didn't back that up. The design felt generic and undersold what the products were actually worth.

What we focused on

  • Redesigned the store around Wholenest's brand colors for a more cohesive, attractive look

  • Added clear calls to action throughout the site

  • Rewrote product descriptions to sell the benefits, not just list what's in the jar

  • Built product bundles to increase average order value

  • Created dedicated landing pages for key individual products

The result

  • A store that finally looks and feels like the premium brand it is

  • Clearer product presentation, easier for visitors to understand what they're buying

  • A sales increase after launch (the client didn't track the exact percentage, but the difference was noticeable right away)

  • A client who's happy with how her brand shows up online now

After