Wholenest went from a store that undersold its products to one built to convert.
Wholenest
Natural Postpartum & Multi-Use Products, Healing Circles · New York
Before
Before
Wholenest sells natural postpartum products with multiple uses, plus services like healing circles. The brand was positioning itself as premium, but the existing Shopify store didn't back that up. The design felt generic and undersold what the products were actually worth.
What we focused on
Redesigned the store around Wholenest's brand colors for a more cohesive, attractive look
Added clear calls to action throughout the site
Rewrote product descriptions to sell the benefits, not just list what's in the jar
Built product bundles to increase average order value
Created dedicated landing pages for key individual products
The result
A store that finally looks and feels like the premium brand it is
Clearer product presentation, easier for visitors to understand what they're buying
A sales increase after launch (the client didn't track the exact percentage, but the difference was noticeable right away)
A client who's happy with how her brand shows up online now
After