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Launch a beautiful website built to convert
Get a strategic, custom Squarespace website that builds trust, communicates your value, and helps the right people take the next step.
We know you've been putting this off
Maybe for months…
A website project can feel like a black hole of decisions, revisions, and waiting around for something to finally look right.
That's not the process here.
Strategy leads, design follows, and you stay focused on your business while I handle the rest.
The result: a website that's strategic, polished, and actually built to convert.
Why a website loses clients instead of winning them
Most websites don't fail because they look bad. They fail because nobody built them to do a job.
No clear message
Visitors land, get confused about what you actually do, and leave before they scroll.
No reason to trust you
No proof, no personality, nothing that separates you from every other tab they have open.
No obvious next step
Too many options, or none. Either way, visitors leave without doing anything.
Copy that talks about you, not to them
Your site describes your services instead of speaking to what your client actually needs.
A first impression that undersells you
Dated design or a cluttered layout signals "not quite there yet," even when your work says otherwise.
No technical foundation
Slow load times, broken mobile layouts, invisible on Google. Doesn't matter how good the design is if no one sees it.
My solution
Strategy first.
Design second.
Conversion, always the goal.
I build Squarespace websites where every page earns its spot.
A message that lands: visitors know what you do and why it matters before they scroll twice
A reason to trust you: proof, tone, and design that make you the obvious choice
A reason to act: one clear path forward, so no one leaves wondering what happens next
Real websites, real results
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The Garden Awaits
Lashes shop, designed with a luxury feel that matches the brand and makes browsing and buying products simple.
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RS Remodeling & Restoration
Website built to earn trust and make it easy for local clients to request an estimate.
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Wholenest
Natural postpartum products website, built to earn trust and drive sales.
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Jessica Rojas
Life coach website, designed to clearly present her programs and guide visitors toward booking a call.
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Total Talent Solutions
Consulting firm website built to position expertise and generate qualified inquiries.
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Greater Bay Area Arts Coalition
Website for an arts and culture organization, built around its programming and fellowship opportunities.
Results
50+
Websites
launched
7+
Years of
experience
100%
client satisfaction on Upwork
100%
Done-for-you,
start to finish
I loved working with Paola in designing the website for my new company. I had no idea how to create a website and was overwhelmed with the copywriting and design. She was prompt with her communication, helpful in answering all of my questions, and provided me with guides, which made me feel more creative and confident.
It was such a delight working with Paola as she understood my vision and was able to bring it to life with so much more than I expected. I recommend Paola for your website needs and would consider working with her again to support with any future needs.
—Jessica Rojas 🇺🇸
Paola is a highly skilled and meticulous professional. She helps you express and summarize what you want others to know about you. She found just the right words and concepts to introduce me. I’m so glad I had the chance to meet her and work with her. It was a fantastic experience. Top-notch! ⭐⭐⭐⭐⭐
—Rosella Piras 🇮🇹
Great experience! We made a website for my business which I've gotten a lot of positive feedback about. Paola was professional and responsive and easy to work with, I would definitely recommend her!
—Lisa Jacobs 🇺🇸
Your part
All you have to do is…
Show up for one kickoff call
Fill out the strategy questionnaire
Provide your photos and any assets you want to include
Provide branding material (or not — I'll help shape it for you)
My part
I will take care of…
Refining your brand direction and tone
Creating a website strategy
Guiding your copy so every page is clear and conversion-ready
Building your entire website, page by page
Making sure it's fast, mobile-ready, and set up to be found on Google
Training you to run it confidently once it's live
You bring your vision. I handle all the rest.
The result you will get
Not just a redesign. A shift in how your business shows up.
Your new site will:
Makes you look as credible as you actually are
Filters in the clients who are actually a fit
Makes booking you the obvious next step
Acts as a funnel for your sales
Frees up your time by answering the questions your site should
Sounds like exactly what you need?
Your website includes…
Everything handled, so you can focus on your business
Custom website strategy & build
A fully customized Squarespace website designed to represent your business and convert visitors.
Conversion-focused copy guidance
Strategic input on your messaging, so your copy connects and converts.
Image curation
Handpicked, on-brand imagery to elevate your website.
Integrations
Booking systems, email marketing, analytics, and more, connected and working.
Branding styling
So your website feels cohesive and intentional.
Technical SEO
Fast, clean, and properly structured, so Google can find your site.
Mobile optimization
Looks great and works intuitively on any device.
Full ownership
Your domain, your content, your website, with training so you can manage it confidently.
The path to your new website
Before anything gets designed, we get clear on you: your business, your offer, your goals.
You fill out the questionnaire and send your assets
I review everything and prep for the build
We hop on a kickoff call and confirm direction
STEP 1
Clarity & strategy
Once your prep is finalized, we move into the build.
We land on your style guide and visual direction
You will get the copy and site structure ready to approve
Your homepage is designed to set the tone for everything
The full site gets built out, page by pageFull site build, page by page
STEP 2
Copy, design & build
Testing, polish, and launch, then you're not left on your own.
2 weeks of post-launch email support
A video tutorial library so you can make updates yourself, anytime
STEP 3
Refine & launch
I enjoyed working with Paola, she is very knowledgeable and creative in website design and I’m so happy with the outcome of my website.
She worked with my vision and implemented what I needed and she went above and beyond by updating the SEO’s. She was very professional, prompt with her tasks and I felt supported along the way. She also supported me creating systems to sustain my business and I couldn’t have done this without her help. I highly recommend you to work with Paola.
—Cynthia Flores 🇺🇸
Working with Paola has been a wonderful experience! Her knowledge, kindness, flexibility and professionalism makes my work easier. She is always offering wonderful feedbacks to improve my website and offerings. It is truly a pleasure to work with her!
—Zinnia 🇺🇸
Paola was great to work with. She is very knowledgeable and efficient. Her communications about the project were very thorough and she hit all of our timelines. She brought some great ideas to the project and did great work!!
—Gary 🇺🇸
Packages
Invest in design that drives your business
The Essentials
A polished, professional website, launched in one week.
The same strategy-first process as The Signature, built for a smaller site and a faster runway. Perfect if your brand assets, copy, and photos are ready to go, so we can move fast.
$ 2300
5-pages website
Includes everything in The Signature, except:
Complete Brand Style (colour palette + font selection + moodboard + brand board)
Market-minded, on-brand copywriting
Scheduling integration (Acuity, up to 3 services and 3 packages)
Timeline: 1 week
Best for: Service providers who need a clean, professional 5-page site now, and can hand over everything upfront.
★ Most Popular
The Signature
A premium, fully built-out website designed to establish your authority.
Strategy, design, copy guidance, and a full build, handled end to end. You bring the vision; I handle the rest.
$ 3700
10-pages website
Includes:
Custom design & development aligned with your brand
Complete Brand Style (colour palette + font selection + moodboard + brand board)
Market-minded, on-brand copywriting
Image curation
Custom graphic elements, where needed
Technical SEO foundations
Full responsivity (mobile optimization)
2 integrations including scheduling integration (Acuity, up to 3 services and 3 packages)
Blog design, fully integrated
Training on how to update your site
Hosting & domain setup
2 rounds of revisions per page
2 weeks of support after delivery
Cookie bar & legal pages setup
20% discount on yearly Squarespace hosting + free domain
Timeline: 4 weeks
Best for — service providers who want a polished, professional site launched, with everything handled under one roof.
The Storefront
A complete website and e-commerce experience for businesses ready to sell.
The same strategy-first process as The Signature, built out further for businesses ready to sell products or offers directly through their site.
$ 6700
15-pages website
Includes everything in The Signature, plus:
E-commerce integration, up to 10 products
Full SEO setup: keyword direction and page-level optimization beyond the technical basics
Google Business Profile setup (Google Maps / local presence)
Google Search Console setup & configuration
Timeline: 8-12 weeks
Best for: Service providers who are launching or scaling a shop, a course, or a signature offer that needs its own checkout, not just a page describing it.
Some projects don't fit neatly into a package, and that's fine.
If you need multiple languages, custom integrations, a learning platform, or a more complex strategy, let's talk it through directly.
Meet your
Strategic
Designer
Hi, I’m Paola, and I’m obsessed with making beautiful websites that convert.
I've spent the last 7 years designing Squarespace websites for service providers, nonprofits, and associations, and I've learned exactly what separates a site that just looks nice from one that actually converts.
Your expertise and your results are already real. My job is making sure your website actually shows it.
What you're probably wondering
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It depends on the package. The Essentials launches in 1 week, provided your content and assets are ready to go upfront. The Signature takes about 4 weeks, and The Storefront runs 8-12 weeks. Timelines also depend on how quickly you can send what's needed, like photos, copy, and brand assets.
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For The Signature and The Storefront include market-minded, on-brand copywriting, refined and optimized with the help of AI tools, but every word is shaped by my own strategy and creative direction. AI assists my work; it doesn't replace it. For The Essentials, you'll provide your own copy, and I'll offer guidance to help refine and elevate it.
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Yes, as a tool, not a replacement. I use AI to speed up research, tighten copy, and explore ideas faster, but the strategy, the creative choices, and the final judgment on what actually fits your brand come from me. Think of it as an assistant that helps me work more efficiently, not something that does the thinking or creating for me.
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Your brand assets, photos, and any links or tools you want integrated. For The Essentials specifically, everything needs to be ready before we start, since the 1-week timeline doesn't leave room for back-and-forth. If anything isn't ready yet, I'll guide you on what to gather.
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If you want a complete, professionally handled site with strategy, branding, and copy support baked in, The Signature is the best choice. If you already have your content ready and want to move fast, The Essentials gets you live in a week. If you're selling products, courses, or a signature offer, The Storefront adds e-commerce and deeper SEO to the mix.
Still not sure? Book an intro call and we'll figure it out together.
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Yes. I work with business owners, service providers, and nonprofits who want a website that reflects the quality of their work and makes it easy for the right people to take the next step, whether that's booking a call, donating, or making a purchase.
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A 50% deposit is due upon signing to secure your project, paid securely by card through Stripe. The remaining 50% is due upon completion.
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Yes. Just ask, and we'll work out a plan that fits both of us.
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I only build new or redesigned websites on Squarespace. I find it the most user-friendly platform for business owners to manage on their own, and one that keeps evolving with better tools. Before your site goes live, we'll have a 1:1 training session, recorded so you can revisit it anytime.
For websites maintenance I also work with WordPress.
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Yes, I'll take care of that for you as part of hosting and domain setup.
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Every package includes SEO foundations from day one. The Storefront goes further, with full SEO setup, Google Business Profile setup, and Search Console configuration. How fast you rank depends on your keywords, your location, how competitive your industry is, and how much you keep building on that foundation after launch, blog posts, backlinks, that kind of thing. The technical groundwork is there from day one, but ranking well usually takes a few months, not a few days.
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Yes. Before launch, we'll do a full training session, recorded for future reference, plus 2 weeks of support after launch if anything comes up.
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I offer an hourly rate for past clients who need small edits down the line. I recommend a quarterly SEO check-in and a design or copy refresh every 6-12 months to keep your site performing well.