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Trust starts at your website. Make it as good as the care you give
Custom Squarespace websites for groomers, pet spas, boutiques, rescues, and sanctuaries, built to turn first impressions into bookings, adoptions, and donations.
People decide in seconds whether they can trust you.
Nobody drops off their dog, adopts a kitten, or donates to a sanctuary they don't trust. And people decide whether to trust you in the first few seconds on your site, long before they meet you.
Why great pet businesses and sanctuaries lose people online
Most don't lose them because the care is bad. They lose them because the website doesn't do its job.
Booking takes too many steps
If the only option is "DM us" or "call for availability," many people never finish.
No proof they can trust you
Whether someone is leaving their dog with you or donating to your sanctuary, they need real photos, real stories, and a reason to believe.
No clear way to help
Adopt, donate, sponsor, volunteer, foster. When the options are buried or confusing, supporters leave without doing any of them.
A message that talks about you, not to them
Your site describes your services or your mission instead of speaking to what the pet parent, adopter, or donor actually needs.
A first impression that undersells you
A cluttered or dated site suggests "not quite there yet," even when your care is exceptional.
Invisible on Google
When someone searches "dog groomer near me" or "adopt a pet near me," your site needs to be the one that shows up, and it has to load fast on a phone.
My solution
A website that cares the way you do.
I build Squarespace websites where every page earns its spot and every visitor knows what to do next.
A message that lands: people know who you help and why it matters before they scroll twice.
A reason to trust you: real photos, real stories, and a tone that feels as caring as you are.
One clear next step: book, adopt, donate, sponsor, or shop, with nothing standing in the way.
Real websites, real trust, real results
7+
Years of
experience
50+
Websites
launched
100%
client satisfaction on Upwork
100%
Done-for-you,
start to finish
I loved working with Paola in designing the website for my new company. I had no idea how to create a website and was overwhelmed with the copywriting and design. She was prompt with her communication, helpful in answering all of my questions, and provided me with guides, which made me feel more creative and confident.
It was such a delight working with Paola as she understood my vision and was able to bring it to life with so much more than I expected. I recommend Paola for your website needs and would consider working with her again to support with any future needs.
—Jessica Rojas 🇺🇸
Great experience! We made a website for my business which I've gotten a lot of positive feedback about. Paola was professional and responsive and easy to work with, I would definitely recommend her!
—Lisa Jacobs 🇺🇸
You bring your vision. I handle all the rest.
Your part
All you have to do is…
Show up for one kickoff call
Fill out the strategy questionnaire
Provide your photos and any assets you want to include
Provide branding material (or not - I'll help shape it for you)
My part
I will take care of…
Refining your brand direction and tone
Creating a website strategy
Guiding your copy so every page is clear and conversion-ready
Building your entire website, page by page
Making sure it's fast, mobile-ready, and set up to be found on Google
Training you to run it confidently once it's live
The result you will get
Not just a redesign. A shift in how your business shows up.
Your new site will:
Makes you look as credible as you actually are
Filters in the people who are actually a fit
Makes booking, adoption or donate you the obvious next step
Acts as a funnel for your sales
Frees up your time by answering the questions your site should
Sounds like exactly what you need?
Your website includes…
Everything handled, so you can focus on your business
Custom website strategy & build
A fully customized Squarespace website designed to represent your business and convert visitors.
Conversion-focused copy guidance
Strategic input on your messaging, so your copy connects and converts.
Image curation
Handpicked, on-brand imagery to elevate your website.
Integrations
Booking systems, email marketing, analytics, and more, connected and working.
Branding styling
So your website feels cohesive and intentional.
Technical SEO
Fast, clean, and properly structured, so Google can find your site.
Mobile optimization
Looks great and works intuitively on any device.
Full ownership
Your domain, your content, your website, with training so you can manage it confidently.
The path to your new website
Before anything gets designed, we get clear on you: your business, your offer, your goals.
You fill out the questionnaire and send your assets
I review everything and prep for the build
We hop on a kickoff call and confirm direction
STEP 1
Clarity & strategy
Once your prep is finalized, we move into the build.
We land on your style guide and visual direction
You will get the copy and site structure ready to approve
Your homepage is designed to set the tone for everything
The full site gets built out, page by pageFull site build, page by page
STEP 2
Copy, design & build
Testing, polish, and launch, then you're not left on your own.
2 weeks of post-launch email support
A video tutorial library so you can make updates yourself, anytime
STEP 3
Refine & launch
I enjoyed working with Paola, she is very knowledgeable and creative in website design and I’m so happy with the outcome of my website.
She worked with my vision and implemented what I needed and she went above and beyond by updating the SEO’s. She was very professional, prompt with her tasks and I felt supported along the way. She also supported me creating systems to sustain my business and I couldn’t have done this without her help. I highly recommend you to work with Paola.
—Cynthia Flores 🇺🇸
Working with Paola has been a wonderful experience! Her knowledge, kindness, flexibility and professionalism makes my work easier. She is always offering wonderful feedbacks to improve my website and offerings. It is truly a pleasure to work with her!
—Zinnia 🇺🇸
Paola was great to work with. She is very knowledgeable and efficient. Her communications about the project were very thorough and she hit all of our timelines. She brought some great ideas to the project and did great work!!
—Gary 🇺🇸
Packages
Invest in design that drives your business
The Welcome Mat
A warm, professional website, launched in one week.
The same strategy-first process as The Full Care Package, in a smaller site with a faster runway. Perfect if your photos, copy, and branding are ready, so people can start booking, adopting, or donating right away.
$ 1700
5-pages website
Includes everything in The Full Care Package, except:
Complete Brand Style (colour palette + font selection + moodboard + brand board)
Market-minded, on-brand copywriting
Scheduling integration (Acuity, up to 3 services and 3 packages)
Timeline: 1 week
Best for: groomers, sitters, trainers, and small rescues or sanctuaries who need a clean, trustworthy site now and can hand over everything upfront.
★ Most Popular
The Full Care Package
A fully built-out website that makes people feel safe choosing you.
Strategy, branding, copywriting, and design, handled end to end. You keep caring for the animals; I take care of the website.
$ 2800
10-pages website
Includes:
Custom design & development aligned with your brand
Complete Brand Style (colour palette + font selection + moodboard + brand board)
Market-minded, on-brand copywriting
Image curation
Custom graphic elements, where needed
Technical SEO foundations
Full responsivity (mobile optimization)
2 integrations including scheduling integration (Acuity, up to 3 services and 3 packages)
Blog design, fully integrated
Training on how to update your site
Hosting & domain setup
2 rounds of revisions per page
2 weeks of support after delivery
Cookie bar & legal pages setup
20% discount on yearly Squarespace hosting + free domain
Timeline: 4 weeks
Best for — pet spas, daycares, boarding facilities, rescues, and sanctuaries who want a polished site with online booking, adoption applications, or donation pages, all handled under one roof.
The Shop & Support
A complete website for businesses and sanctuaries ready to sell and raise funds online.
The same strategy-first process as The Full Care Package, built out further so you can sell products, merchandise, or memberships directly from your site, and be found by the right people in your area.
$ 4700
15-pages website
Includes everything in The Full Care Package, plus:
E-commerce integration, up to 10 products
Full SEO setup: keyword direction and page-level optimization beyond the technical basics
Google Business Profile setup (Google Maps / local presence)
Google Search Console setup & configuration
Timeline: 8-12 weeks
Best for: boutiques and pet shops launching or scaling an online store, and sanctuaries that want to have many integrations.
Some projects don't fit neatly into a package, and that's fine.
If you need multiple languages, custom integrations, a learning platform, or a more complex strategy, let's talk it through directly.
Meet your
Strategic
Designer
Hi, I’m Paola, and I’m obsessed with making beautiful and funny websites that convert.
I've spent the last 7 years designing Squarespace websites for service providers, nonprofits, and associations, and I've learned exactly how to make beautiful websites that lead to taking the next step.
Your care and your results are already real. My job is making sure your website shows it.
What you're probably wondering
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It depends on the package. The Welcome Mat launches in 1 week, provided your content and assets are ready to go upfront. The Full Care Package takes about 4 weeks, and The Shop & Support runs 8-12 weeks. Timelines also depend on how quickly you can send what's needed, like photos, copy, and brand assets.
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For The Full Care Package and The Shop & Support include market-minded, on-brand copywriting, refined and optimized with the help of AI tools, but every word is shaped by my own strategy and creative direction. AI assists my work; it doesn't replace it. For The Welcome Mat, you'll provide your own copy, and I'll offer guidance to help refine and elevate it.
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Yes, as a tool, not a replacement. I use AI to speed up research, tighten copy, and explore ideas faster, but the strategy, the creative choices, and the final judgment on what actually fits your brand come from me. Ai is like an assistant that helps me work more efficiently, not something that does the thinking or creating for me.
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Your brand assets, photos, and any links or tools you want integrated. For The Welcome Mat specifically, everything needs to be ready before we start, since the 1-week timeline doesn't leave room for back-and-forth. If anything isn't ready yet, I'll guide you on what to gather.
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If you want a complete, professionally handled site with strategy, branding, and copy support baked in, The Full Care Package is the best choice. If you already have your content ready and want to move fast, The Welcome Mat gets you live in a week. If you're selling products, services, courses, or have many programs with integrations to add, The Shop & Support adds e-commerce, integrations and deeper SEO to the mix.
Still not sure? Book an intro call and we'll figure it out together.
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Yes. I work with business owners, service providers, and nonprofits who want a website that reflects the quality of their work and makes it easy for the right people to take the next step, whether that's booking a call, donating, or making a purchase.
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A 50% deposit is due upon signing to secure your project, paid securely by card through Stripe. The remaining 50% is due upon completion.
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Yes. Just ask, and we'll work out a plan that fits both of us.
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I only build new or redesigned websites on Squarespace. I find it the most user-friendly platform for business owners to manage on their own, and one that keeps evolving with better tools. Before your site goes live, we'll have a 1:1 training session, recorded so you can revisit it anytime.
For websites maintenance I also work with WordPress.
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Yes, I'll take care of that for you as part of hosting and domain setup.
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Every package includes SEO foundations from day one. The Storefront goes further, with full SEO setup, Google Business Profile setup, and Search Console configuration. How fast you rank depends on your keywords, your location, how competitive your industry is, and how much you keep building on that foundation after launch, blog posts, backlinks, that kind of thing. The technical groundwork is there from day one, but ranking well usually takes a few months, not a few days.
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Yes. Before launch, we'll do a full training session, recorded for future reference, plus 2 weeks of support after launch if anything comes up.
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I offer an hourly rate for past clients who need small edits down the line. I recommend a quarterly SEO check-in and a design or copy refresh every 6-12 months to keep your site performing well.
Who's waiting to find you?
The pet parent looking for a groomer they can trust. The family ready to adopt. The supporter who wants to help your sanctuary. Let's make it easy for them to say yes.
